The founder grew up in a family that’s obsessed with food. Her mom’s an incredible cook, and her dad has always been focused on nutrition. She is also a lifelong vegetarian and always hunting for protein-based foods that will fills her up and keeps her going. She came up with the idea for Biena when she was grocery shopping. She came across a new snack that was marketed as being healthy. Looking at the back, She was disappointed to see there was very little real nutrition there.In that moment, She thought – there’s got to be something better, and She thought about these chickpea snacks that her mom used to make.