JA-VIE offers stylish flats with superb arch support and flexibility. Made of patent-pending technology, these shoes combine the softest double-ply mercerized cotton knit "sock" with lightweight jelly out soles and cushioned leather insoles. The result is a second skin fit with dynamic flexibility and maximum support for your feet.
Natalie and Eric are high school sweethearts,who have been together for over 18 years. When pregnant with the couples’ first child, Natalie had a very difficult delivery and could not walk for several months due to severe pelvic bone separation. She was literally walking in pain for months. It was during this time that she and Eric saw the opportunity to make pretty, comfortable flats using socks!! "I couldn't find pretty flats that were comfortable enough to wear day in and day out" Natalie said. Being a fashion girl, she didn't want to sacrifice looks for comfort.Leveraging their expertise in R&D/supply chain, they spent two years developing a better shoe and finally perfected the prototype. They named the brand “JA-VIE” - after their 2 beautiful children Javier and Viera.
Natalie and Eric are high school sweethearts,who have been together for over 18 years. When pregnant with the couples’ first child, Natalie had a very difficult delivery and could not walk for several months due to severe pelvic bone separation. She was literally walking in pain for months. It was during this time that she and Eric saw the opportunity to make pretty, comfortable flats using socks!! "I couldn't find pretty flats that were comfortable enough to wear day in and day out" Natalie said. Being a fashion girl, she didn't want to sacrifice looks for comfort.Leveraging their expertise in R&D/supply chain, they spent two years developing a better shoe and finally perfected the prototype. They named the brand “JA-VIE” - after their 2 beautiful children Javier and Viera.
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Amazing how products come to be. I love that they named their child after the shoe.
ReplyDeleteThey look comfy!
ReplyDeleteThis looks like a comfy flat!
ReplyDeleteI love the story behind the brand! Those look really comfortable.
ReplyDeleteVA | Collectively Bee
I love brands with a story like this, moms are awesome when it comes to creating products that will work for them and for others mothers who are struggling with the same thing. I think the shoes are really nice!
ReplyDeleteAww how sweet! Thanks for sharing a bit about the company. I am not a flats girl but do find them reliable whenever I am commuting via public transportation. Will have to check them out!
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Love those flats. Adorable.
ReplyDeleteI love these. I am going to tell my children to buy them for me for Christmas. I can wear only comfortable shoes. Thanks !!
ReplyDeleteThese shoes are adorable. I've never heard of JA-VIE but I love flats and if these have that great of support I need to check them out.
ReplyDeleteThis is such a great story! Flats tha actually dont hurt your feet and give you the support you need.
ReplyDeleteSounds like an awesome shoe, looks comfy and supportive. Great review.
ReplyDeleteThe flats look great and they're definitely perfect for women who are always on the go! I think it's good that it's also designed by a woman.
ReplyDeleteComfortable shoes are a must have!! These look great and would be comfortable to wear around the house.
ReplyDeleteI would love to get these flats! They seem so comfy :)
ReplyDeleteThese look so comfy, especially for a long day!
ReplyDeleteThese look super comfy. I love the idea of really comfy shoes that can be used for both dressing up and down. Thanks for the tip.
ReplyDeleteThe shoes are really nice! I like the story behind it too!
ReplyDeleteHow wonderful that she took the time and initiative to make something that would help others when they were hurting. THat's a good looking shoe too.
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